You have the ideas.
You just never start.
It catches the thoughts, reels, and someday-maybes rattling around your head. Then it taps you on the shoulder at the right moment to actually do them.
Nudge turns the things you mean to do into things you actually do.
Early access for students. No spam, just one email when it's ready.
Your best ideas die in the scroll.
You think “I'll do that later.” Then 30 seconds into a reel, it's gone.
A thought in the shower. An “I should really…” at 1am. You mean it every time, and the idea just never makes it from your head to your hands. It was never about motivation.
Nearly
half
of the things you fully intend to do never get done. Not because you don't care. The thought just slips away before you act.
Source: research on the intention-behavior gap (Sheeran & Webb).
How it works
Three taps from idea to done.
Capture the idea in two seconds, tell Nudge what it needs, and it brings it back when the timing is right.
- 01
Catch it
Type it, say it, or share a reel. Takes two seconds.
- 02
Sort it
Swipe to turn a messy thought into a clear next step. Nudge picks where and how long.
- 03
Get nudged
When you have time, Nudge taps you: "Got 10 minutes? Let's do this one."
- 01
Catch it
Type it, say it, or share a reel. Takes two seconds.
- 02
Sort it
Swipe to turn a messy thought into a clear next step. Nudge picks where and how long.
- 03
Get nudged
When you have time, Nudge taps you: "Got 10 minutes? Let's do this one."
What it's for
For everything you mean to do but never get to.
It's not a to-do list you have to remember, and it's not a folder of reels you'll never open. Nudge catches what's in your head and brings it back when you can actually act on it.
That workout reel
Got a free hour? That workout reel, let's try it.
01
Save a reel, actually watch it later
Share that workout or study-hack reel into Nudge. It comes back on a free afternoon, instead of dying in your saved folder.
“Email the professor…”
Saved in 2 seconds
02
Catch a thought before it's gone
Email the professor. Text mom back. Say it out loud and it's saved in two seconds, before it's gone.
Open slot · Thu 2 pm
03
Stop pushing things to the last minute
Start the FAFSA. Book the dentist. Nudge taps you when there's actually a gap in your day.
Learn to edit videos
10-min first step
Open the app. Drop in one clip.
04
Finally start the someday idea
Learn to edit videos. Start the side project. Nudge breaks it into a 10-minute first step and gets you going.
Smart timing
It picks the moment, not the worst one.
Nudge waits for a real opening in your day. No homework ping while you're at the gym.
Start my essay intro
Knows where a task fits
You tag where a task can happen. The essay only nudges you somewhere you could actually write it.
2 open slots today
Respects your day
It works around your hours and calendar. Nothing during class, focus, or sleep.
Got 30 min? Let's start.
You stay in control
Every nudge takes one tap. Say "bad time" and it learns. You set how often it speaks up.
The proof
91%
followed through
vs
35%
just set a goal
In one study, people who decided exactly when and wherethey'd act followed through 91% of the time. People who just set the goal? 35%.
Sources: Milne, Orbell & Sheeran (2002); Gollwitzer & Sheeran meta-analysis, 94 studies.
Why it works
Nudges, not nagging.
There's no red streak yelling at you, and no little pet that dies when you have a rough week. Nudge celebrates the moment you start, because starting is the hard part and you deserve credit for it.
Why I'm building this
Hi, I'm Mark. I've always had a hard time actually doing things. Big ideas, small ones, even “I'll fill out that form for class,” would show up in my head and disappear a second later. I tried writing everything in my notes app, but then I'd forget to open the notes app.
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So I kept missing easy assignments and pushing 10-minute tasks to the last minute. It wasn't that I didn't care. The thoughts just never came back when I could actually act on them.
That's why I'm building Nudge. You drop an idea in, just say it out loud, and it comes back at a moment that fits your day instead of the worst possible time. I'm making the thing I always needed. If your head works like mine, join the waitlist. I'd love to build it with you.
— Mark
Stop having great ideas. Start doing them.
Early access for students. One email when it's ready. No spam.
FAQ
The honest answers.
Is this just another to-do app?
No. To-do lists sit and wait. Nudge comes to you with the right thing at the right time.
Do I need to have ADHD to use it?
No. It's for anyone whose ideas outrun their follow-through. Built for the hard case, easy for everyone.
Will it blow up my phone with notifications?
No. You set the pace. Few nudges, well timed. Not constant pings.
When can I get it?
We're building it now, iOS first. Join the waitlist to get early access.
Is my stuff private?
Yes. What you capture stays yours. We keep it private and minimal.